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Privacy Policy
1. Introduction
Welcome to Growthmak! This Privacy Policy explains how Growthmak Solutions LLP ("we," "us," or "our") collects, uses, shares, and protects your personal information when you visit our website, www.growthmak.com (the "Website"), use our services, or interact with us in any other way.
We are committed to protecting your privacy and handling your data in an open and transparent manner. This policy is designed to comply with applicable data protection laws, including India’s Digital Personal Data Protection Act, 2023 (DPDPA), the EU’s General Data Protection Regulation (GDPR), and the California Consumer Privacy Act (CCPA).
By accessing our Website or using our services, you agree to the collection and use of information in accordance with this policy.
2. Who We Are
The entity responsible for your personal data (known as the Data Fiduciary) is:
- Company Name: Growthmak Solutions LLP
- Operating Address: Bhartiya City, Thanisandra Main Rd, Devin Paradise Enclave, Bengaluru, Karnataka 560064, India.
3. Information We Collect
We collect personal data in the following ways:
a) Information You Provide Directly
- Contact and Inquiry Data: When you fill out our "Get a Free Consultation" form, contact us via email, or otherwise inquire about our services, we collect information such as your name, email address, phone number, and company name.
- Job Application Data: When you apply for a position with us, we collect the information you provide in your application, including your resume (CV), cover letter, employment history, and contact details.
b) Information We Collect Automatically
- Usage and Device Data: When you visit our Website, we automatically collect technical information about your device and Browse activity. This includes your IP address, browser type and version, operating system, referral source, pages viewed, and the dates/times of your visits. We collect this data using cookies and similar tracking technologies.
- Analytics Data: We use analytics tools like Google Analytics and Microsoft Clarity to understand how visitors engage with our Website. Clarity may record mouse movements, clicks, and scrolling activity to help us improve user experience.
4. Our Role as a Data Processor
In addition to collecting data for our own purposes, we also act as a Data Processor on behalf of our clients. When we run marketing and advertising campaigns, we may process personal data of our clients' customers. This processing is performed strictly based on the instructions of our clients (the Data Fiduciaries) and our contractual agreements with them. The client is responsible for ensuring they have a lawful basis to collect and share this data with us.
5. How We Use Your Information
We use your personal data for the following purposes:
- To Provide and Manage Our Services: To respond to your inquiries, provide quotes, and deliver the services you request from us.
- To Communicate With You: To send you administrative information, service updates, and marketing communications (where we have your consent).
- Recruitment: To process your job application and assess your suitability for a role at Growthmak.
- Marketing and Advertising: To run and measure advertising campaigns, including using Meta (Facebook/Instagram) Pixel, Google Ads Tags, and LinkedIn Insight Tags for remarketing and conversion tracking.
- Website Improvement: To analyze website traffic and user behaviour to maintain security, improve functionality, and enhance user experience.
- Legal and Contractual Obligations: To comply with applicable laws, regulations, and to enforce our terms of service.
6. Lawful Basis for Processing (for EU/EEA Users)
Under the GDPR, we process your personal data based on the following lawful grounds:
- Consent: We rely on your consent to process data for sending marketing communications and for placing non-essential cookies.
- Performance of a Contract: We process your data to take steps at your request before entering into a contract or to fulfill our contractual obligations to you.
- Legitimate Interests: We process your data for our legitimate interests, such as improving our services, securing our website, and responding to your inquiries, provided these interests are not overridden by your data protection rights.
- Legal Obligation: We may process your data to comply with our legal and regulatory responsibilities.
7. Data Sharing and Disclosure
We do not sell your personal data. We may share your information with the following categories of third parties only in the ways that are described in this Privacy Policy:
- Service Providers: We engage third-party companies to perform services on our behalf. These include:
- CRM and Cloud Services: We use Zoho CRM for customer relationship management. Data is stored on Zoho's servers located in India.
- Marketing Automation: We use WhatsApp Marketing Automation and other email marketing platforms to communicate with you.
- Analytics and Advertising Partners: We share data with Google, Microsoft, Meta (Facebook), and LinkedIn to help us with analytics and advertising.
- Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal data may be transferred to the new owner.
- Legal Authorities: We may disclose your information if required to do so by law or in response to valid requests by public authorities.
8. Cookies and Tracking Technologies
We use cookies and similar technologies to operate and personalize our website. Cookies are small text files stored on your device. We use:
- Strictly Necessary Cookies: Essential for the website to function.
- Performance Cookies: Help us understand how you use our site (e.g., Google Analytics, Clarity).
- Targeting/Advertising Cookies: Used to deliver relevant ads to you (e.g., Meta Pixel, Google Ads Tag).
You can manage your cookie preferences through the cookie consent banner on our website and by adjusting your browser settings.
9. International Data Transfers
We target customers globally, including in the USA and the European Union. Your personal information is processed and stored on servers provided by Zoho, which are located in India.
When we transfer personal data from the EU/EEA or other regions to India, we ensure that appropriate safeguards are in place to protect your data, such as relying on our service providers' use of Standard Contractual Clauses (SCCs) or other legally recognized transfer mechanisms.
10. Data Retention
We will retain your personal data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your data to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. As a general rule, we will retain your data for a period of 2 years after our last contact with you, after which it will be securely deleted.
11. Data Security
We have implemented appropriate administrative, technical, and physical security measures to protect your personal information from unauthorized access, use, alteration, or disclosure. However, no method of transmission over the Internet or method of electronic storage is 100% secure.
12. Your Legal Rights
Depending on your location, you have certain rights regarding your personal data. These may include:
a) For All Users (including under DPDPA in India):
- Right to Access: You have the right to request a copy of the personal data we hold about you.
- Right to Correct and Update: You have the right to request that we correct any inaccurate or incomplete data.
- Right to Erasure: You have the right to request the erasure of your personal data under certain conditions.
- Right of Grievance Redressal: You have the right to lodge a complaint with our Grievance Officer.
b) For Residents of the EU/EEA (under GDPR):
- Right to Restrict Processing: You can request that we limit the processing of your data.
- Right to Data Portability: You can request that we provide your data to you or another service provider in a machine-readable format.
- Right to Object: You have the right to object to our processing of your data where we are relying on a legitimate interest.
c) For Residents of California (under CCPA):
- Right to Know: You have the right to know what personal information we collect, use, and disclose.
- Right to Delete: You have the right to request the deletion of your personal information.
- Right to Opt-Out of Sale/Sharing: We do not sell personal information. You have the right to opt-out of the "sharing" of your data for cross-context behavioural advertising. To exercise this right, please contact us.
- Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.
To exercise any of these rights, please contact our Data Protection Officer using the details provided below.
13. Children's Privacy
Our services are not intended for individuals under the age of 18. We do not knowingly collect personal data from children. If we become aware that we have collected data from a child without parental consent, we will take steps to delete that information.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last Updated" date at the top. We encourage you to review this policy periodically for any changes.
15. How to Contact Us
If you have any questions about this Privacy Policy, wish to exercise your rights, or have a grievance, please contact our designated Data Protection and Grievance Officer:
- Name: Mohammed Shahul Hameed
- Email: mohammed@growthmak.com
- Phone: +91 80896 95249
- Address: Bhartiya City, Thanisandra Main Rd, Devin Paradise Enclave, Bengaluru, Karnataka 560064, India.
Frequently Asked Questions
What information do you need from me to get started?
To begin a productive partnership, we need several key pieces of information that help us understand your business and develop an effective growth strategy. This includes your business goals and KPIs (what success looks like for you), information about your target audience and ideal customer profile, details about your current marketing activities and their performance, access to existing analytics platforms (with appropriate permissions), insights about your sales process and cycle length, and information about your competitive landscape. We also benefit from understanding your previous marketing experiences – what has worked well and what hasn’t. Our onboarding questionnaire guides this information gathering process, and we’re happy to sign NDAs before receiving sensitive business information. The more context you can provide, the more quickly we can develop strategies that align with your specific needs and opportunities.
How much does it cost to work with GrowthMak?
GrowthMak’s pricing is customized based on your specific business needs, goals, and the scope of services required. Rather than offering one-size-fits-all packages, we develop tailored proposals that align with your budget and expected ROI. Our engagements typically follow either a project-based model for defined initiatives (like website development) or a retainer model for ongoing services (like growth marketing and lead generation). Investment levels vary based on factors such as campaign complexity, number of channels, content requirements, and competitive intensity in your industry. What remains consistent across all engagements is our commitment to delivering measurable value that exceeds your investment. During our initial consultation, we’ll discuss your budget parameters and develop a proposal that maximizes impact while respecting your financial constraints.
What does the process of working with GrowthMak look like?
Working with GrowthMak follows our proven four-step methodology designed to deliver measurable results. We begin with a thorough Consultation phase where we dive deep into understanding your business goals, target audience, current marketing performance, and competitive landscape. This foundation informs the Strategy phase, where we develop a customized growth marketing plan tailored to your specific needs, including channel selection, messaging frameworks, and performance metrics. During the Execution phase, our team implements the strategy across selected channels with meticulous attention to detail and quality. Finally, our Optimization phase involves continuous monitoring, testing, and refinement to improve performance over time. Throughout this process, you’ll have a dedicated point of contact who provides regular updates and ensures alignment between our work and your business objectives.
What makes GrowthMak’s approach to B2B lead generation different?
GrowthMak’s approach to B2B lead generation stands out through our integration of traditional marketing expertise with advanced technology and data analytics. Unlike agencies that rely on generic templates, we create highly customized strategies based on deep market research and competitive analysis. Our multi-channel approach ensures we reach decision-makers across various touchpoints, creating a cohesive brand experience. We emphasize quality over quantity, focusing on attracting leads that match your ideal customer profile rather than simply generating high volumes of unqualified prospects. Additionally, our expertise in AI enablement allows us to implement intelligent lead scoring, predictive analytics, and automated nurturing sequences that continuously improve campaign performance and lead quality.
How long does it take to see results from B2B lead generation efforts?
The timeline for B2B lead generation results varies based on several factors including your industry, sales cycle length, current market position, and competitive landscape. Typically, clients begin seeing initial improvements in lead metrics within 4-6 weeks as we implement and optimize campaigns. More substantial results, including qualified leads that convert to sales opportunities, generally emerge within 2-3 months. For complex B2B sales with longer cycles, measuring the full impact on revenue may take 3-6 months or longer. Our B2B growth hacking strategies are designed for both quick wins and sustainable long-term results, with our four-step process (Consultation, Strategy, Execution, Optimization) ensuring continuous improvement rather than one-time gains.
What B2B lead generation strategies does GrowthMak implement?
GrowthMak implements a diverse range of B2B growth hacking strategies tailored to each client’s specific industry, audience, and goals. Our approach includes targeted LinkedIn advertising campaigns, Google and Bing Ads optimization, account-based marketing (ABM) for high-value prospects, and strategic email marketing sequences. We develop compelling content that addresses your audience’s pain points and positions your business as the solution. Our data-driven methodology involves continuous testing and refinement of messaging, offers, and targeting parameters to maximize lead quality and quantity. We also implement lead nurturing workflows to guide prospects through your sales funnel, ensuring that marketing-qualified leads are properly developed before handoff to sales.
How does GrowthMak measure the success of lead generation campaigns?
We measure lead generation success through a comprehensive set of metrics that align with your business objectives. Beyond basic metrics like lead volume, we track lead quality indicators, conversion rates at each funnel stage, cost per acquisition, and ultimately, revenue generated. Our data-driven B2B marketing approach involves setting up proper attribution models to understand which channels and campaigns deliver the highest ROI. We provide transparent reporting dashboards that show both leading indicators (like engagement rates and form submissions) and lagging indicators (like sales conversions and customer lifetime value). This multi-dimensional measurement approach ensures we’re not just generating leads, but delivering qualified prospects that convert into valuable customers.