Amazing Lash Studios - Hanh's Outlets
Amazing Lash Studio sought to generate high-quality leads for its franchises. A key challenge was the franchise structure, which limited direct access to website tracking code implementation. This hindered effective tracking, analysis, and audience retargeting. GrowthMak addressed this by implementing Google and Meta Ads with instant forms to capture qualified leads.
.svg){kind=icon}
Project Summary
Amazing Lash Studio is a franchise business dedicated to providing lasting beauty and confidence through eyelash extension services. With a mission focused on passion, dedication, and excellence, Amazing Lash Studio aims to ensure every guest looks and feels amazing. The brand has rapidly expanded, setting industry standards for glamorous lash services. GrowthMak partnered with 5 Amazing Lash Studio franchises to enhance their lead generation efforts.
Project Implementation
- Effective Marketing Strategy: GrowthMak developed a high-performance strategy leveraging Google Ads and Meta Ads, proven channels for lead generation.
- Performance Ads: Targeted Google and Meta Ads campaigns were launched using instant forms with tailored questionnaires to filter and acquire high-intent leads.
- Daily Optimization: Continuous campaign monitoring, analysis, and optimization ensured precise audience targeting and delivery of the most qualified leads. High-performing ad creatives were identified and used as a base for creating similar creatives to further increase lead volume.
Project Results
- Significant Lead Generation: In three months, GrowthMak generated 783 leads (320 phone calls and 463 get directions) from Google Ads and 308 leads from Meta Ads, totaling 1091 leads.
- Improved Lead Quality: GrowthMak's strategy focused on attracting high-quality leads with a cost per lead of $24, resulting in improved conversion rates for Amazing Lash Studio franchises.
Related Case Studies
.png)
Get Started with GrowthMak Today!
Unlock your marketing potential with our expert team.